ROLEX

Eric C. boasts extensive experience in luxury brand management, currently serving as Directeur Général / Managing Director for ROLEX and TUDOR since March 2013. Prior roles include serving as Commercial Director and Deputy Commercial Director at ROLEX HQ, as well as founding Voltitude, a company specializing in revolutionary luxury electric bikes. Eric’s consultancy work with Audemars Piguet focused on brand strategy and repositioning, significantly enhancing their brand identity and market presence. Earlier experience at Emakina.CH involved executive management and client account leadership, while a long tenure at Firmenich encompassed various roles from Director of Business & Brand Development to Global Account Director, achieving notable milestones such as generating the first service revenues and leading strategic partnerships. Education includes a Master of Science in Business Administration from HEC Lausanne and additional training at IMD.

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