Luis Cuéllar

Content Strategist - Xbox Latam at Roll

Luis Cuéllar is a seasoned content strategist with extensive experience in social media and digital content management, currently serving as a Content Strategist for Xbox Latam since August 2015, where responsibilities include coordinating and implementing social media strategies for game launches, resulting in a 20% growth in audience engagement in 2023. Previously held positions encompass Senior Content Producer for Xbox Mexico, focusing on social media content creation for brand campaigns, and Web Jr. Editor for Xbox.com, translating and curating localized content. Additional experience includes working as a Freelance Journalist for Boletín de la Computación, Coeditor for Grupo Mundo Ejecutivo, and teaching roles at Colegio Alzate and Grupo IPEC. Luis holds a degree in Licenciado en Letras Latinoamericanas from Universidad Autónoma del Estado de México and a qualification in Corrector de estilo from SOGEM.

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