Most CPG brands lose significant revenue to invalid deductions, chargebacks, shortages, pricing disputes, and compliance fines from distributors and retailers like UNFI and KeHE - and most of it is never recovered.

Teams still manage deductions through spreadsheets, emails, portals, PDFs, and ERP exports. Finance teams spend hundreds of hours tracking disputes, reconciling claims, collecting backup documents, and following up manually. As deduction volumes scale, visibility drops and recoverable revenue gets written off.

Roma helps CPG brands automate deduction recovery and revenue reconciliation workflows.

We help brands:

Track and reconcile retailer deductions
Recover invalid UNFI and KeHE deductions
Identify revenue leakage and chargeback patterns
Automate dispute workflows
Track raised disputes
Centralize backup documentation
Improve deduction visibility across finance operations
Reduce manual accounts receivable and reconciliation work

Trusted by 170+ teams and growing, Roma is built for modern CPG finance and operations teams that want better control over retailer deductions, distributor disputes, revenue recovery, AR workflows, and financial operations.

Implementation takes ten minutes.

If you’re a CPG brand dealing with retailer deductions, chargebacks, shortages, pricing claims, post-audits, or reconciliation chaos, we’d love to show you where money may be leaking today.

Roma

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Roma

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