Freya Simms

Freya Simms is an accomplished Art and Antiques Market Specialist with a career spanning over two decades in the art market. Freya began as a press officer for Christie’s Auction House and later held positions at Bonhams and Sotheby’s, where they focused on marketing and special events. In 2010, Freya founded Muse, a communications consultancy that won the Queen’s Award for Excellence in Enterprise in 2014. Currently, Freya serves as the Chief Executive Officer of LAPADA, a Senior Consultant at Ronati, and a Visiting Lecturer at Sotheby's Institute of Art, while also being a co-founder of Golden Squared Consulting and an active Board member of PAIAM. Freya holds a Bachelor of Arts in English Literature from The University of Sheffield.