Will Clark

Will Clark is a board member at Roobrik and a senior vice president at Brookdale Senior Living. Will has held multiple senior leadership roles with responsibilities that include P&L responsibility for growing the company’s private duty home care business, establishing and leading the company’s corporate marketing function, and building and leading a corporate strategy and innovation team.

Will has collaborated with the CEO, executive committee, and board to lead the development of 3-year corporate strategy and operating plan post acquisition of the company’s largest competitor. Will has also led the expansion of the company’s home care business and delivered more than 200% revenue growth in three years.

Will has built the company’s corporate marketing team which now supports sales and marketing efforts of more than 1,000 senior living communities across 47 states. Will is responsible for $50+ million annual marketing budget and 75 FTEs. The functions include digital marketing, brand, corporate communications, creative services, field marketing, and direct response.

Will has also designed and implemented an internal and external brand strategy that improved customer Net Promoter Score 250% and increased brand awareness and consideration 65% and 69% respectively in one year. In addition, they launched an innovative thought leadership and external communications strategy that increased earned media stories and advertising value 147% and 134% respectively over two years.

Lastly, they have secured more than $10M in future revenue in the first year through establishing affinity marketing partnerships to drive revenue and enhance the customer experience.

Will Clark has a MBA from Harvard Business School and a BA in Latin American Studies from Vanderbilt University.