De-risk IP partnerships to boost revenue, engagement and longevity. 
Rook unlocks hidden value by creating new ways for audiences to connect with the brands that matter to them.

From immersive experiences and in-game digital worlds to themed attractions, hospitality, retail and beyond, our data driven AI engine powers a brand licensing marketplace that connects brands to partners around the world.

ROOK AI

Mathias Upton-Hansen

This department focuses on strategic decision-making and overall organizational direction.

ROOK AI

Org chart

Teams

Executive Leadership

Offices

ROOK AI

Org chart

Teams

Executive Leadership

Offices

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