Root & Bloom
William’s expertise spans all facets of cultivation, but for all his large-scale experience at Mindful in Colorado, he stays plant-focused, making sure they each get personal attention. At Mindful, William tended 80,000 square feet of canopy, harvesting 3,700 plants every week; that’s a lot of nurturing, and it results in extraordinary flower. But his mastery doesn’t end with the harvest; William has been developing a data-driven process for drying and curing, and focuses on trichome production, development, and preservation. Trichomes are what hold the delicious terpenes and soothing cannabinoids, and can get lost in the preservation process; by focusing on containing their goodness, William maximizes the capabilities of their cannabis.
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