“If you can’t measure it, you can’t improve it.”

Root Economy was founded by Hubba Khatoon to help Canadian businesses, industries, and policymakers make smarter, data-driven decisions.

As a seasoned economist with deep roots in economic development, Hubba saw a gap: too many organizations are making critical decisions without the right data.

Root Economy bridges that gap.

We deliver clear, actionable insights that help you:

- Understand your economic impact
- Identify opportunities
- Navigate uncertainty
- Build long-term resilience

Root Economy

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