Menno de Graaf is a seasoned professional in commercial strategy and sales, currently serving in a commercial role at Rootline since May 2025, focusing on embedded payment solutions for vertical SaaS and marketplaces. Prior to this, Menno worked as a Commercial Excellence Consultant at RocketX, where responsibilities included commercial due diligence and go-to-market strategies across various industries. Menno's career also features roles in managing investor partnerships and account management, alongside a background in account executive positions with a focus on enterprise solutions. Earlier experience includes project management and consulting internships, as well as entrepreneurship in graphic and web design. Academic credentials include a Master of Science in Strategic Product Design and a Bachelor of Science in Industrial Design Engineering from Delft University of Technology.
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