Imported Brands

Material handling and construction equipment, cranes, forklifts, power tools, building materials and industrial supplies sourced through worldwide strategic partnerships with leading industry brands. This includes Wolffkran, Haulotte,  Armstrong, Jungheinrich, Hikoki, EP Equipment and 60 other brands

Roots Group Arabia

Asim Faraz

This department focuses on the design and planning of architectural projects.

Architecture Division

This department oversees the development and execution of design projects, ensuring creative direction and coordination throughout the process.

Design Department

This department manages employee relations, recruitment, training, and compliance with labor laws.

Human Resources

This department manages the acquisition of goods and services as well as oversees logistics operations to ensure efficient distribution.

Procurement and Logistics

This department focuses on driving revenue through client engagement, managing sales operations, and fostering customer relationships.

Sales Department

This department ensures adherence to legal standards and regulatory requirements through effective documentation and oversight.

Roots Group Arabia

Org chart

Teams

Architecture Division

Design Department

Human Resources

Procurement and Logistics

Sales Department

Compliance Management

Offices

Roots Group Arabia

Org chart

Teams

Architecture Division

Design Department

Human Resources

Procurement and Logistics

Sales Department

Compliance Management

Offices

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