Ashish Bhatnagar

Senior Director, Ecommerce And Digital Marketing at Roots

Ashish Bhatnagar has a diverse work experience in various roles related to eCommerce, digital marketing, and technology. Ashish is currently the Director of eCommerce, Trading & UX at Roots since May 2021. Prior to this, they worked as the Director of eCommerce and Digital at Spinrite from November 2017 to May 2021. In this role, they led eCommerce and digital initiatives to drive business growth and enhance the consumer experience. Ashish was responsible for revenue growth, P&L, technology enhancements, merchandising, paid media, and operations across all channels. Before joining Spinrite, Ashish worked as a Marketing Consultant at SapientNitro from January 2017 to September 2017. Earlier in their career, they worked as a Digital Marketing Manager at Booktrack, a digital platform for books, from March 2015 to December 2016. Ashish has also held positions at TD Bank Group as an Associate Manager of Social Media and Digital Communication, Marketing from October 2011 to July 2014, and at Medix as an Online Marketing Manager from August 2010 to October 2011. Ashish started their career as a Software Engineer at Infosys from August 2005 to August 2008.

Ashish Bhatnagar received an MBA in Marketing and Business Strategy from Schulich School of Business - York University in 2010. Prior to that, they completed a Bachelor of Engineering (B.Eng.) in Electronics Engineering from Kamla Nehru Institute of Management and Technology, Sultanpur from 2001 to 2005. In addition, they have obtained various certifications including "Cultivating Cultural Competence and Inclusion" and "Unconscious Bias" from LinkedIn in 2021, "Skills for Inclusive Conversations" from LinkedIn in 2020, "Digital Marketing, Social Media, and E-Commerce for Your Business" from The Wharton School in 2016, "Google Analytics" from Google in 2016, and "SEO Fundamentals" from LinkedIn in 2016.

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