Eden Curtis is a seasoned visual merchandising professional with extensive experience in the retail sector. Currently serving as the Visual Merchandising Manager at Roots since April 2025, Eden has previously held similar managerial roles at IKEA, Roots, H&M, and Poundland & Dealz. Responsibilities have included adapting visual merchandising plans to enhance store layouts and drive sales while managing stock loss and overseeing warehouse operations. Eden's foundational experience includes an internship as an Assistant Designer with Ada Zanditon, where skills such as hand sewing and pattern drafting were honed. Eden holds a BA (Honours) in Fashion/Apparel Design from the Limerick School of Art and Design, attained from 2013 to 2017, and has a strong educational background from Mercy College in Dublin.
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