Rien Bautista

Rien Bautista is an experienced creative professional currently serving as the Associate Art Director and Creative Lead at Roots since September 2023. With a strong background in brand design and art direction, Rien has held multiple roles, including Brand Designer and Art Director at BYRIEN, Creative Lead at Chimera Collective, and previous positions at Bruush and TKEES. Rien's expertise encompasses overseeing design projects, maintaining brand integrity, managing project progress, and creating compelling visual content. With a Bachelor’s degree in Fashion Communication from Ryerson University and additional studies in Fashion and Textiles Merchandising from RMIT University, Rien combines strategic insight with creative play to empower lifestyle brands and enhance their visual identities.