Francesca Whiting

Analyst, Digital Marketing at Rootstock

Francesca Whiting is an experienced digital marketing professional currently serving as an Analyst at Rootstock Software since February 2024, focusing on PPC optimization, SEO content management, and email marketing enhancements. Previously held roles include Digital Marketing Intern at Make-A-Wish Greater Bay Area, where Francesca created social media content and analyzed engagement metrics, and Product Marketing Intern at Azul, where responsibilities included developing cost optimization reports. As a Recruiting Assistant at Cal Poly Career Services, Francesca analyzed job postings and provided customer service. Francesca also demonstrated leadership as Vice President of Public Relations at Student Impact, managing outreach projects and social media strategies. Francesca is pursuing a Bachelor's degree in Business, Management, Marketing, and Related Support Services from California Polytechnic State University-San Luis Obispo, expected to graduate in March 2024.

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