Jennifer M.

Jennifer Martínez is an accomplished product management professional with extensive experience in leading product teams and driving product strategy across various industries, including fitness, crypto, and workforce management. Currently serving as the Lead Product Manager at Rootstrap, Jennifer oversees a team of product managers, product owners, and a user researcher, focusing on career development and cross-functional collaboration. Previous roles include Senior Product Manager at Applaudo Studios, where Jennifer pioneered the company's first product discovery process, and Mobile Product Leader at Prisma Medios de Pago, responsible for roadmap planning and execution. Jennifer's educational background includes a Master's degree in Marketing and Communication from Universidad de 'San Andrés'​ and a Bachelor's degree in Graphic Design from UADE, complemented by a diploma in UX Research from Universidad de Belgrano.