SB

Sam Brown

Chief Executive Officer at Rootz LTD

Sam Brown has a diverse work experience in the gaming industry. Sam currently holds the position of Chief Commercial Officer at Rootz LTD since June 2022. Prior to this, they served as the Chief Commercial Officer (CCO) at Hero Gaming from April 2019 to June 2022. Sam also has experience as the CEO of Rolla Services Ltd, where they conceived, launched, and ran the online casino brand Rolla.com from October 2017 to March 2019. Before that, they worked as the Live Casino Director at NetEnt from July 2015 to August 2017.

Sam's earlier roles include Managing Director of CasinoEuro Brands at Betsson from July 2013 to July 2015 and Head of Games of Chance at the same company from March 2013 to July 2013. Sam also held the position of General Manager at The Player's Lottery™ from January 2012 to March 2013.

During their time at Betfair from 2006 to 2012, Sam worked as the Head of Product Marketing - Casino, Arcade, and Games from January 2009 to January 2012, Commercial Manager - Casino from November 2007 to January 2009, and Gaming CRM Manager from May 2006 to November 2007.

Sam's early career includes roles at Ladbrokes, where they served as the Casino Marketing Manager from May 2005 to April 2006. Sam was also a Worldwide Graduate at Ladbrokes from September 2004 to May 2005, gaining valuable experience in the industry.

Overall, Sam Brown has a strong background in the gaming industry, with experience in leadership positions and a focus on commercial and marketing aspects.

Sam Brown attended the University of Bristol from 2001 to 2004, where they earned a Bachelor of Science degree in Economics and Finance.

Links

Timeline

  • Chief Executive Officer

    July 1, 2023 - present

  • Chief Commercial Officer

    June, 2022