Data and Analytics
About
The Data and Analytics team at Rootz LTD is responsible for leveraging data-driven insights to optimize gaming experiences and enhance business performance. This team conducts in-depth analyses of payment trends, fraud detection, and user behavior, while also collaborating on marketing strategies and SEO initiatives to drive customer acquisition and retention across various international markets. Their expertise ensures informed decision-making and supports the company's growth objectives in the competitive iGaming industry.