Ashley Daly is an experienced finance professional currently serving as FinOps Manager at RORA since June 2025. Previously, Ashley held the position of Senior Financial Planning & Analysis Manager at DrDoctor from April 2023 to May 2025. Prior roles include Financial Planning and Analysis Manager, Finance Manager, and Management Accountant at Snowplow from November 2020 to March 2023, and Corporate Accountant at Foresight Group from July 2019 to November 2020. Ashley started a career in finance at Smith and Williamson, working as Assistant Manager and Audit Senior from January 2017 to July 2019. Educationally, Ashley earned a Bachelor of Science (BSc) degree in Accounting, Business Finance, and Management from the University of York between September 2010 and June 2013.
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