People don't act on information. They act on what they believe. Understanding that gap - between what someone knows and what motivates them - is the hardest problem in customer and member engagement.

Rosemark's answer is Belief Intelligence: a machine learning model built on 25+ years of research that classifies every person by the four core beliefs that drive their behavior: Trust, Agency, Security, and Connection. Not just what conditions they have. What motivates them to act.

Today, we apply Belief Intelligence through Rosemark Rapport, our product for Medicare Advantage plans. Rapport maps every member into one of four Belief-Based Segments, generates AI-drafted outreach calibrated to what each segment believes, and evaluates every message against synthetic twins before it goes out - so care teams stop guessing and start sending what finally moves members. The outcome: improved Star Ratings, stronger HEDIS performance, and more care gaps closed.

Founded by the team that built and sold Rosetta to Publicis Groupe in 2011. Still driven by the same question: what actually motivates people to act?

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