At Rosemary, we’re reimagining how healthcare organizations deliver Advance Care Planning (ACP)—making it simple, scalable, and sustainable.

Every year, millions in shared savings are lost when ACP completion lingers at 10%. Providers are maxed out, staffing is limited, and patients too often miss the chance to record their wishes. Rosemary changes that.

We’re a digital ACP assistant that fits seamlessly into clinical workflows—initiating patient conversations, completing advance directives, and escalating serious illness discussions, all without adding time to providers’ plates.

Here’s how we make it happen:

Identify patients who need ACP

Engage them through AI-led conversations at scale

Complete ACP documentation and directives

Escalate for serious illness or POLST discussions when needed

The results speak for themselves:

300K+ ACP conversations completed across leading health systems.

20:1 ROI potential—boosting ACP completion from 10% to 60%+, unlocking millions in shared savings while improving patient care.

A 60-day proof model that helps clinics launch quickly and see measurable outcomes in weeks, not months.

Our mission is clear: empower patients, ease provider burden, and help organizations capture the value of advance care planning at scale.

Rosemary

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Rosemary

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