Siiri Dougherty is an experienced and results-driven merchant specializing in women's apparel, currently serving as GEVP of Merchandising for Ladies Apparel at Ross Stores, Inc., a Fortune 500 company. Siiri began this role in January 2022, leading a division of a company with 2,000 stores and $18.9 billion in revenue. Prior to Ross, Siiri held the position of EVP at Burlington Stores, overseeing women's apparel, intimates, beauty, and fashion jewelry. Siiri also spent 15 years at JC Penney, where they advanced to Senior Vice President and General Merchandise Manager, managing the women's apparel and beauty sectors. Their educational background includes a Bachelor of Science in Journalism and Marketing from Texas A&M University.
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