JC Goodrich

JC Goodrich is a marketing executive with experience scaling companies to new heights. JC excels in account-based marketing and has a proven track record of success in sales development.

Goodrich began their career at Custora, where they led the marketing and sales development team. JC was responsible for designing and implementing an ABM system that increased the velocity of key marketing and sales pipeline KPIs. Goodrich also scaled up Custora's sales development efforts, driving a 100% increase in qualified lead velocity.

In 2018, Goodrich was acquired by Amperity. At Amperity, they continued to drive growth through account-based marketing and sales development. JC also improved the company's communications and PR practices, implemented a streamlined content production system, and redesigned and rebuilt the Amperity website.

Most recently, Goodrich has been VP of Marketing at Rossum. In this role, they have been instrumental in Rossum's exponential ARR growth, $2b valuation, and almost $400m raised from CapG and others. Goodrich has effectively targeted large enterprise accounts with a programmatic ABM playbook, resulting in 20% direct marketing sourced opportunities and 70% influenced opportunities.

JC Goodrich has an MBA in Strategy & Marketing from Northwestern University - Kellogg School of Management and a BBA in Computer Information Systems and Organizational Behavior from the University of Michigan.

and Andre Fuochi - Head of Global Communications reports to JC Goodrich. They are on a team with Albert Alabau - Chief People Officer, Kateryna Keretsman - VP, Global Business Development, and Martin Snížek - Head of Product Management. JC Goodrich reports to Tomas Gogar, CEO.