A city of distinctive character, Rotterdam is energetic and constantly changing. Rotterdam and its inhabitants never shy away from experimentation. In fact, they would rather seek it out. Rotterdam has many faces.  Like the Nieuwe Maas, a waterway that represents a powerful symbol for the city’s constant motion. Rotterdam is a city where the Make it Happen mentality can be seen and felt. With people and organisations that make a clear choice for Rotterdam and add their own take on that Rotterdam mentality and ‘can do’ spirit. Whether they live here, are just visiting, or are running your own business, or studying here.

The Rotterdam mentality and DNA are best captured in words like international, entrepreneurial, raw. Worldly, pioneering, no-nonsense. This is the foundation for city marketing under the umbrella of Rotterdam Make It Happen, which started at the end of 2014 with the collaboration of Port of Rotterdam, Erasmus University Rotterdam, Municipality Rotterdam, Rotterdam Partners, Rotterdam Festivals and Rotterdam Topsport.

Rotterdam. Make It Happen.

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