Rough Country
Michael Autry is a seasoned business owner and manager with extensive experience in construction and project management. Currently serving as the owner of Autry Construction Septic and Trenching since August 2024, Michael specializes in custom construction and septic system installations and repairs for both residential and commercial clients. Prior to this, Michael held the position of R&D Shop Manager at Rough Country since January 2019 and worked at TBDN from October 2016 to December 2018 as a Business Planning Specialist/PPM, where responsibilities included profit and budget planning, cross-functional team coordination, and product scheduling. Michael's earlier experience at ERMCO Inc. from July 2007 to October 2016 involved design and quotations, focusing on utility specifications for transformer design. Michael holds a Bachelor of Business Administration from Bethel College (TN), earned from 2011 to 2016, with a focus on business, management, and marketing.
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Rough Country
Rough Country was founded in 1975 as one of the original off-road shock manufacturers with the classic, yellow-colored shock bodies still seen on the occasional Jeep CJ or squarebody truck to this day! In 1986 Rough Country was purchased by Heckethorn Products Inc, one of the first major manufacturers of aftermarket Jeep Steering Stabilizers. Soon after, the product line expanded from shocks and steering stabilizers to leveling kits and lift kits for every major make and model. This expansion of the Rough Country brand was guided by a clear vision to provide well-engineered, quality off-road products at an affordable price that any driver could enjoy. At present, Rough Country boasts a HUGE lineup of products for tons of makes and models. We’ve expanded into popular categories like LED Lights, Fender Flares, Mesh Grilles, and countless other accessories. Additionally, our product lineup now includes a wide range of shocks and struts, including our new N3 Nitrogen charged, large-bore shocks and Performance 2.0 Struts. In 2018 Rough Country debuted Vertex: a new line of upscale reservoir shocks and coilover struts to rival other high-end options on the market. Rough Country strives to offer the highest-quality equipment and a price that won’t break the bank. We’re all truck and Jeep enthusiasts ourselves, and we build on that excitement each day with new ideas, new concepts, and exciting new products.