Franziska Wirth

Franziska Wirth is an accomplished professional in the travel and hospitality industry, currently serving as the Director of Sales and Partnerships at Rough Guides since January 2018. With a strong background in sales management, Franziska has significantly enhanced operational efficiency and team presence at Rough Guides through strategic hiring, training, and automation processes. Previous experience includes roles as Group Hotel Manager at Thande Hotels, where responsibilities included implementing new systems and training staff, as well as various positions at AVIAREPS Group, Caribbean Tours AG, and Reiseservice Sacco. Franziska holds multiple advanced degrees in International Management and Intercultural Communication from esteemed institutions, alongside a Bachelor of Arts in Innovation and Management in Tourism.