Tye founded RBL to give VC backed companies a more objective, in-house, data-driven, and customer-centric approach to growth and acquisition marketing.
He has 15 years of data-driven performance marketing experience growing startups and fortune 500 companies. He has worked at Amazon, eBay, and several VC backed startups. Tye has scaled affiliate programs and paid marketing teams bringing in millions in incremental dollars.
In 2018 Round Barn Labs had its most successful year expanding its User Experience (UX) and Conversion Rate Optimization (CRO) discipline. He and his team built paid social campaigns instrumental to Nextdoor and Hired’s global growth.
You can find him exploring Seattle’s food scene with his wife and going on weekend walks with his rescue lab mix Bochy. Yes, the dog is named in honor of San Francisco Giants baseball manager Bruce Bochy.
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