Tim Lumb

Tim Lumb is the Director of Outsmart, the UK’s Out of Home Advertising Trade Association, where they work to drive the digital transformation of the medium. With a background in media and advertising research, Tim previously served as Research Manager UK at Microsoft Advertising, focusing on evidence-based insights that demonstrate the effectiveness of digital advertising. Their experience includes positions as Insight and Effectiveness Director at Outsmart and Senior Researcher at Emap, where they contributed to consumer knowledge and advertising effectiveness. Tim holds a BA (Hons) in Classical, Ancient Mediterranean and Near Eastern Studies and Archaeology from the University of Leicester.