Daniel Cheng

Daniel Cheng is an accomplished entrepreneur and creative professional with extensive experience in digital marketing and content production. As the Founder and Creative Director of Metric Design Studio, established in Shanghai in 2013, Daniel has led the agency in providing innovative solutions for branding and social media management in China. Additionally, as the Co-Founder and Executive Producer of Mimosa Productions, Daniel emphasizes authentic Asian narratives for a global audience. Daniel's strategic insight is further demonstrated through roles as an investor and strategic advisor for companies such as Routific and Shuttle. Daniel's prior experience includes founding Mimosa Marketing, a digital marketing agency dedicated to assisting global universities in reaching Chinese prospective students, and serving as a Brand Manager at LVMH - Moet Hennessy Diageo China. Daniel holds an MBA from Imperial College Business School and a B.Sc. in Environmental Design from the University of Massachusetts Amherst.