RovR Products
Chris Sword has a diverse and extensive work experience spanning various industries. Currently, they serve as the CEO of RovR Products, where they are focused on scaling the company for growth and positioning it as a leader in the outdoor lifestyle brand. In 2022, they became an Instructor at the University of Colorado Boulder, teaching a course on the business of outdoor recreation. Chris has also been a Board Member and Investor at RareWaters, a company aimed at providing peaceful and accessible fly fishing experiences.
Prior to these roles, Chris was a Board Member, Investor, and Consultant at Black Lab Sports / adVentures Academy, where they advised and mentored potential investments and helped portfolio companies increase their value. Chris held the position of President at BELL+GIRO, where they led the effort to rediscover profitable organic growth for the business, and at PEARL iZUMi, where they successfully turned around the brand by refocusing on cycling and connecting deeply with consumers.
Early in their career, Chris served as the President and Managing Director of Oberalp Group, where they founded the North American subsidiary and led the growth of four distinct brands in the outdoor footwear, apparel, and equipment industry. Chris also held leadership positions at Russell Corporation, where they led marketing and product teams, and Applied Theory Corporation, where they achieved significant revenue growth and led corporate development efforts.
Chris started their career at Ford Motor Company, where they held various marketing and development roles, including Manager of Marketing and Franchise Development and Marketing Manager of Global Motorsports. Overall, Chris Sword's work experiences showcase their expertise in leadership, strategic planning, brand management, and driving growth in various industries.
Chris Sword has a Master of Business Administration (MBA) degree in Marketing from Duke University - The Fuqua School of Business. Prior to that, they obtained a Bachelor of Science degree in Business Administration (Finance) from Villanova University. No specific start or end years were provided for either education experience.
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RovR Products
When we started RovR, we set out to make the best, go-anywhere, party on wheels. We wanted to make a cooler that would carry more, keep it colder longer and bring it anywhere. A cooler that could take a punch and get back up again, even if that punch was from a bear. No matter if you’re going to the top of a mountain, on a 50-mile bike trip or just to the trunk of your car. So, that’s exactly what we did. Then we made a better version of it. And another. And that’s how our story continues – making products to help you bring the good times wherever you go, as easily as possible.