Roland Hoffmann is an experienced leader in digital operations and product management, having held significant roles at prominent companies including WWE, Verizon Digital Media Services, and Mars. At WWE, they served as VP of Digital & Data Product Operations from 2014 to 2017, and at Verizon, they directed a $500M enterprise PMO for streaming services from 2011 to 2014. As CEO and Co-Founder of Streaming Video Systems Integration, Roland began and scaled a systems integration business specializing in media and entertainment technology. Currently, as the Founder of System of Disciplined Adaptability, they focus on diagnosing and resolving systemic misalignments to enhance organizational performance, while also serving as a partner at Rower. Roland earned a Bachelor of Science in Business Administration and Management from Western Governors University in 2012.
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