ROWIE The Label was founded by its namesake designer, Rowie Moore, in her hometown of Byron Bay, Australia, where she first began selling handmade pieces at market stores as early as 2003. From its conception, the brand has gathered a loyal following through artisanally crafted clothing that pay homage to the effortless style of coastal towns, while transcending international borders and seasonality.

ROWIE has grown into an internationally recognised label with four annual collections of ready-to-wear clothing, swimwear and accessories, released first and foremost in their global online store and two flagship Australian boutiques, as well as with retailers around the world.

A family-run business, ROWIE prides itself on using high-quality, small-run productions and artisanal craftsmanship, while sourcing sustainable, natural materials wherever possible.

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