At ROX Motor, passion powers innovation and excellence, enhancing life through cutting-edge technology and offering travel solutions for those who seek adventure and exploration. Our flagship model, the ROX 01, an all-terrain luxury SUV embodies three core values: family comfort, exceptional off-road performance, and a premium outdoor experience. With these principles at its core, ROX Motor is dedicated to becoming the leading brand for outdoor lifestyle enthusiasts worldwide.

ROX Motor has a talented core team with deep expertise in vehicle engineering, design, powertrains, and intelligent technologies. Over 75% of the team is dedicated to research and development, and the company has filed more than 1,000 patent applications, with nearly 500 patents granted. This commitment to innovation has earned ROX Motor recognition as one of the fastest companies to be certified as a national high-tech enterprise in the automotive sector, and was ranked first in the 2024 Hurun China New Energy Potential Enterprise Top 100.

ROX Motor is also rapidly scaling its global footprint, with a growing presence in emerging markets including the Middle East, Central Asia, Africa, Southeast Asia, and Latin America. The company has established a sales and service network in more than 20 countries, and its overseas deliveries and orders have surpassed 10,000 units. ROX Motor looks to steadily expand its international presence and bring our cutting-edge automotive innovations to the world.

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