Ben Tholen

Ben Tholen is a seasoned professional with extensive experience in go-to-market strategies and sales leadership. Currently serving as GTM Leader at Rox since November 2025, Tholen previously held the same role at Windsurf and was Senior Manager of New Business Sales at Airtable, where responsibilities included building a sales organization for customer acquisition and influencing organizational design. Tholen's background includes notable positions at Box, where leadership of the Mid-Market Sales team was achieved, and at HomeAway, focusing on the North American Property Manager SaaS division. Earlier career achievements include sales executive roles at Republic National Distributing Company and Glazer's Distributors, where notable accolades such as Salesman of the Year were earned. Tholen holds a BA in Marketing from the University of Arizona's Eller College of Business.