Laura Pro

Chief Marketing Officer at royaltiz

Laura Pro has a diverse work experience in various industries and roles. Laura is currently working as the Head of Communities at Royaltiz since 2022. Prior to that, they were an Entrepreneur at Figure 8 Agency from 2020 to 2022, where they focused on the development of influence, visibility, branding, and client revenues. Laura also managed a Design and Marketing team.

From 2020 to 2020, Laura worked as the Head of Marketing & Influence at Magnetic SL, where they contributed to the re-branding and product management of a beauty/cosmetics e-commerce company. Laura also coordinated marketing efforts for B2B/B2C development and social media campaigns, as well as established partnerships with international influencers and celebrities.

Before that, Laura was a Marketing Manager at DENIM in 2020, where they managed a large number of products, developed a website, and implemented marketing strategies, photoshoots, and social media content. Laura also focused on customer-centric strategies for community growth.

In 2018, Laura worked as the Marketing International & Manager at Berri’s Cafe, where they developed marketing strategies for multiple locations and organized events with public figures to enhance customer experience.

Laura also has experience in the e-commerce clothing industry, having worked as a Social Media Manager & Public Relations at TJMAX - Project X Paris Retail from 2017 to 2018, where they focused on scaling the brand through influence and social media strategies.

Additionally, Laura had their own entrepreneurial venture as the founder of Gold Gang Store from 2016 to 2017, where they successfully launched and managed a textile LLC, achieving breakeven and profit within six months through a website and Instagram shop.

From 2015 to 2018, Laura Pro attended CEFAM Centre d'Études Franco-Américain de Management, where they obtained a Bachelor of Business Administration (BBA) degree with a focus on international commerce.

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Timeline

  • Chief Marketing Officer

    February 1, 2024 - present

  • Head of Communities

    September, 2022