Shaun Riddick

Shaun Riddick is currently the Head of Marketing and Communications at ROYO Group, where they leverage their creative marketing strategy expertise to transform audiences into dedicated fans. Previously, Shaun gained extensive experience in the theatre and live entertainment sectors, including roles as Company Manager for Viking Cruises and Communications and Events Manager for Freedom Bar Soho. They excel in influencer marketing, social media, and brand partnerships, having developed successful campaigns that achieved significant audience engagement and brand visibility. Shaun's dynamic career also includes a strong personal brand on TikTok, where they collaborated with numerous brands and built a following of over 94,000. They are pursuing a BA Hons in Musical Theatre from the University of East London and a BA Hons in Professional Dance and Musical Theatre from The Urdang Academy.