Justin Chen is an experienced marketing professional with a strong background in performance marketing and digital strategy. As the General Manager at RPG Commerce since January 2021, Justin oversees operations in the United Arab Emirates for a venture-backed company supported by prominent SEA venture capitalists. Prior to this role, Justin served in various capacities at SearchGuru from December 2015 to January 2021, contributing to management, optimizing ROI and revenue, and enhancing operational margins while working with major brands across Southeast Asia and Europe. Justin's earlier experiences include positions at ADVOCACY, Senheng Electric, and Geometry Global, focusing on digital campaign development, market analysis, and client engagement. Justin holds a Bachelor of Marketing (Hons) from Universiti Tunku Abdul Rahman, earned between 2011 and 2014.
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