Jackie McCarty

Jackie McCarty is a seasoned marketing professional with extensive experience in digital marketing and CRM strategies. Currently serving as a CRM Account Supervisor at RR Donnelley since April 2024, Jackie previously excelled as a Marketing Manager at Wolverine Worldwide, where responsibilities included managing a $6 million eCommerce marketing budget and optimizing media campaigns to achieve brand awareness and profitability. Notable contributions at Wolverine also involved cross-functional collaboration on content strategy and stakeholder input on consumer segmentation. Earlier roles included Sr. Marketing Specialist at BISSELL Homecare, Inc., and various positions at Mindshare, where Jackie honed skills in strategic planning and program execution for major brands. Jackie holds a Bachelor of Business Administration in Marketing from Grand Valley State University.