Christopher Setchell

RSM Design is an award winning international design studio focusing on the integration of graphic design and architecture. We craft innovative design solutions that focus on integrating branding, wayfinding, placemaking and experiential graphic design into the built environment. Our Principle Centered Design approach speaks to context, communities, and cultures to create branded environments that enrich human experiences and transform places to destinations. With over 25 years of environmental graphic design experience, we have collaborated amongst a number of clients worldwide bringing graphic design to mixed-use developments, retail environments, hotels and restaurants, colleges and universities, workplaces, cities, parks and outdoor spaces, and more. Our team consists of designers, architects, historians, story-tellers, signage design experts, and branding and logo design visionaries that collaborate together to shape each project's story. By understanding the unique guiding principles behind every project, our team has the capabilities to create compelling signage systems. Our design process often begins by first exploring a brand vision and then developing an identity and logo system that is appealing to a client's audience. From there, we utilize the brand palette to craft environmental graphics and wayfinding as well as incorporate placemaking and artful moments that are unique to each space. Our integrated design solutions work to spark joy, create meaningful connections, and inspire generations to come.