Gemma McAdam

Gemma McAdam is currently the Country Communications Manager for Northern Ireland at RSPB, bringing over 15 years of experience in Communications and Marketing across various sectors, notably in tourism, charity, and food production. Gemma completed a Bachelor of Science in Business Studies from the University of Ulster and recently achieved a Level 5 qualification in Leadership & Management from the Chartered Management Institute. Additionally, they serve as Chairperson for Inspiring Yarns, where they are dedicated to promoting positive social impact within the community. In their spare time, Gemma has embraced a passion for yarn-based crafts, having taken up crocheting in 2021.