John Benfield is an experienced digital product and user experience professional with a substantial background in managing websites and digital products for prominent organizations. Currently serving as the Website Product Owner at RSPB since October 2020, John leads website development, channel strategy, and product roadmap while collaborating with cross-functional teams. Prior to this role, John held various positions at the Royal Shakespeare Company from 2008 to 2020, including Product and User Experience Manager, User Experience Manager, and Head of Digital Media, focusing on product management, user-centered design, and optimizing user journeys. John's experience also includes a tenure at the Natural History Museum from 1995 to 2008, where responsibilities ranged from Creative Head of Interactive Media to New Media Manager, directing online and exhibition media strategies. Earlier, John worked as a Research Assistant at the University of East London and holds a PhD from the University of Reading.
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