Simon Eddy is a marketing leader with a passion for improving marketing effectiveness through innovative software implementation, particularly Salesforce Marketing Cloud, and agile methodologies. Currently serving as the Senior Membership Marketing Manager at RSSB since 2022, Simon's previous roles include Marketing Performance Manager at CIPD, where they enhanced member retention and revenue through targeted marketing strategies and automation. With a degree in Sport, Social Policy, and Management from the University of Birmingham, Simon is also dedicated to promoting sports participation and coaching hockey at an introductory level.
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