Ali Baker

Ali Baker currently serves as Sales Director for the UKI region at RTB House, starting in January 2024. Previously, Ali held multiple roles at Criteo, culminating in the position of Head of Sales for the UKI (Enterprise & Mid-Market), where responsibilities included leading a team of 11 members, developing strategies for achieving quarterly targets, and managing a successful transition to remote work during the Covid lockdown. Before Criteo, Ali was the International Sales Manager at Solarglide Limited and excelled in international sales at the European Bartender School. Ali began a career in sales with foundational roles, demonstrating strong performance and leadership skills that are further supported by a Bachelor’s degree in Spanish and French from the University of Leeds.