RTB House
Robert van Overbeek is a seasoned professional with extensive experience in technical solutions and data science. Currently serving as a Sr. Technical Solutions Specialist at RTB House since October 2020, Robert specializes in implementing JavaScript tags via Google Tag Manager, campaign analysis, and automation. Robert also runs 1-2 Compare BV, a website focused on insurance in Flanders, and has a strong background in online marketing. Previous roles include Data Scientist positions at Sogeti and Gradient, where Robert developed systems for ad spend control and conversion attribution. Earlier career highlights include financial analysis at KPN and equity analyst roles at Kepler Cheuvreux and Delta Lloyd Securities. Robert holds advanced degrees in Business Analytics and Data Science, as well as Economics and Financial Management.
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RTB House
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RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel.