Lisa Lavine

Lisa LaVine is an accomplished marketing professional with extensive experience in leading teams and developing innovative solutions in various capacities. Currently serving as the Marketing Director at RTC since August 2012, Lisa previously held the position of Director of Retail Technology Marketing, where leadership focused on solving key industry challenges. Prior experience includes significant roles at Harley-Davidson Motor Company, where Lisa led cross-functional teams in custom motorcycle development and improved product development processes, as well as the launch of a new product business plan for entry-level riders. With a background that encompasses product management and project leadership at both Harley-Davidson and Buell Motorcycle Company, Lisa has consistently contributed to high-stakes projects driving substantial revenue. An MBA graduate from Northwestern University's Kellogg School of Management and holding a BA from Wesleyan University, Lisa's education underpins a robust career marked by strategic insight and operational excellence.