Caragh Mckenna

Caragh McKenna is the SVP at Rubenstein. Caragh has over 18 years of experience in the digital marketing industry.

Caragh started their career as a Digital Consultant at Independent in September 2017. Caragh then became the Head of Search Marketing at ICAN in March 2006. In this role, they were responsible for organic growth and conversion rate optimization.

In January 2003, Caragh became the Account Director Search Marketing at Interactive Return. In this role, they increased organic traffic by developing and executing SEO campaigns.

In March 2010, Caragh joined The Search Agency as the Group Account Director, SEO. In this role, they oversaw a team of SEO specialists and was responsible for developing and executing digital marketing strategies for clients in various industries, including real estate, healthcare, finance, and tourism.

In March 2018, Caragh joined Campbell Ewald as the Group Director of Search and Digital Strategy. In this role, they were responsible for overseeing teams in Los Angeles and Detroit and for directing search strategy on Campbell Ewald's largest clients. Caragh worked closely with UX, Dev, and Design teams to ensure that site launches included best practice engagement and optimizations. Caragh also introduced attribution modeling to both account managers and client leads.

Organic strategies that Caragh created informed the successful launches of 3 Enterprise sites, resulting in year-over-year conversion growth of 120%.

Caragh McKenna has a BA in Caragh'story of Art and English from University College Dublin. Caragh also went to Mount Anville, a girls' secondary school in Dublin.

Some of their coworkers include Bryce Tom - Managing Director & Head of West Coast, Suzanne Halpin - Managing Director, and Zach Grossman - Project Coordinator. Their manager is Steven Rubenstein, President.