Lisa Hendrikson

Chief Marketing Officer at Ruby Love

Lisa Hendrikson is the current Chief Marketing Officer at Ruby Love. Lisa has extensive experience in marketing, having served as a Vice President for North America Marketing and Sales at Travel + Leisure Co. and as Vice President, Brand Strategy and Marketing at 1800flowers.com.

At Travel + Leisure Co., Hendrikson was responsible for leading marketing efforts for the company's North American member base. This included overseeing the marketing strategy, branding, creative direction, and member experience. Lisa also managed a team that handled all campaigns, including email, direct mail, digital, and social media.

At 1800flowers.com, Hendrikson was responsible for developing and implementing strategies related to the leading floral brand. This included managing online marketing initiatives, developing market share growth strategies, overseeing the budget and financial projections, and circulation of 10+ million consumer accounts. Lisa also served as Marketing Manager for the company's B2B division.

Hendrikson began their career as a Professor (part time) at St. Joseph's College before moving into the corporate world. Lisa has been with Ruby Love since August 2021 and currently serves as the Chief Marketing Officer.

Lisa Hendrikson holds a MBA in marketing from Fordham University and a B.B.A in finance from Hofstra University.

They are on a team with Karah St. Preux - Marketing Coordinator, JamieLee Bishop, MBA - Financial Controller, and Jean Etienne - Director of Fulfillment. Lisa Hendrikson reports to Crystal Etienne, CEO & Founder.

Timeline

  • Chief Marketing Officer

    Current role

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