Hugh Mitchell

Hugh Mitchell is a Google Certified Search Engine Marketing professional currently serving as the Head of Performance at Ruby Digital since 2021. Specializing in Google Ads with a strong focus on Search, Display, Shopping, Remarketing, and Dynamic Remarketing campaigns, Hugh prioritizes Return on Ad Spend (ROAS) and lead generation for clients. Prior to this role, Hugh spent time at Ruby Search Solutions as a Search Marketing Specialist and gained operations experience at Nic Harry. Hugh holds a Bachelor of Arts in Informatics from Stellenbosch University, along with certificates in Business Research and Analysis and Business Systems Analysis from GetSmarter.