Tobi DeVito

Co-founder & Head of Services at Ruca

Tobi DeVito has held various roles and positions throughout their work experience. In 2018, they founded My Bird Digital, LLC and served as its founder. In the same year, they also co-founded Ruca and was the Head of Services. At Ruca, they focused on design collaboration and implemented innovative approaches. Tobi worked at Method starting in 2019, where they were a Strategic Advisor and later became the Product Management Director. Tobi provided guidance to the global team and ensured the delivery of excellent services. Prior to that, Tobi worked at VSA Partners, Inc from 2013 to 2018, during which they held the roles of Director of Product Management, Director of Project Management, and Director of Client Engagement. At VSA Partners, they focused on brand and marketing strategy, leveraging AI and ML technology for digital platforms and leading various projects. From 2005 to 2013, Tobi worked at ForwardPMX as the Senior Director of Account Management and played a crucial role in launching their first e-commerce experience. Tobi also gained fundraising expertise during their time at amfAR, The Foundation for AIDS Research, from 2003 to 2005 as the Director of Direct Response Fundraising. Prior to that, at the Planned Parenthood Federation of America from 2000 to 2003, they served as the Associate Director of Database Management and was responsible for data modeling, operating rules, and financial reporting. Overall, Tobi DeVito has a diverse background in design, product management, marketing, and fundraising.

Tobi DeVito holds a Masters degree in Public Administration from the NYU Robert F. Wagner Graduate School of Public Service. Prior to that, they completed their undergraduate studies at the University of Puget Sound, earning a Bachelor of Arts degree in Philosophy. Additionally, Tobi has obtained a certification as a Certified Scrum Product Owner (CSPO) from the Scrum Alliance.

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