Rugged Interactive
Simon Heap is a seasoned professional in the product design and fitness industry, currently serving as the Brand Owner at Rugged Interactive since December 2009, where the focus is on creating engaging interactive fitness equipment. Additionally, Simon holds the position of Director at Design for Sport Developments Ltd, which manufactures innovative fitness equipment under the Rugged Interactive brand, based in Cornwall. As the Founder, Design Director, and Creative Director of Design for Sport Ltd since January 2007, Simon specializes in developing and enhancing sports-related products. Simon's earlier experience includes directing And Design Ltd and managing the design department at Rega Research Ltd, where contributions to Hi-Fi design were made. Academically, Simon achieved a 2:1 degree in Engineering Product Design from London South Bank University and completed A Levels at Dr Challoners Grammar School.
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Rugged Interactive
Rugged Interactive designs and manufactures interactive activity equipment in Cornwall, UK. We create and sell products globally for the Active Fun, Healthy Ageing, Youth & Education, Rehab & Wellness and Sport & Fitness markets. We are a rapidly growing company, passionate about creating new and stimulating products that are truly original, fully inclusive and always a lot of fun. Based around the concept of gameification, all of our products aim to challenge, motivate and excite the user, by giving them a score or time that they can improve. Our flagship product, the CardioWall has been installed in hundreds of schools around the UK, and in leisure centres, hospitals and care homes around the world. We are the World's Number 1 provider of interactive game solutions for the indoor adventure and trampoline park markets. Our products include reaction games, climbing challenges, target systems and raceway timers. Encouraging activity and creating fun and memorable experiences is at the heart of everything we do. Using the latest thinking in product design, electronics, software and employing gameification, our products are specifically designed to motivate everyone to keep both mind and body fit and active.