Elevated Brands Group is a leading home decor e-commerce platform in the mid to high-end segment of the market. Our flagship brand, Rugs Direct, was founded in 1998 and is a market-leading specialty online retailer of decorative area rugs for consumers, professional designers, and commercial customers throughout the U.S. and Canada. Rugs Direct partners with premium manufacturers including Chilewich, Jaipur Living, Loloi, Safavieh, Surya and more, to offer a curated assortment of products on rugsdirect.com that prioritize quality construction, materials, and design. We provide our users with easy ways to shop for the perfect area rug, including a ‘see this rug in your room’ interactive feature and a ‘design finder’ quiz.
 
In 2022, Elevated Brands Group acquired Lightopia, an omnichannel retailer of contemporary lighting serving residential customers and trade professionals. Together, our two brands are well-positioned to meet our customers' needs across product categories in the mid- to high-end segment of the home furnishings market while providing education and inspiration throughout their shopping journey.

E-Commerce

Home Goods & Services

Retail

Elevated Brands Group

Elevated Brands Group's headquarters in Winchester, VA, United States

Myles Felsing

Ken Vick

Sharon Gautschi

Robin Williams

Amanda A.

The Leadership Team at Elevated Brands Group drives the strategic vision and operational excellence of the company, overseeing key areas such as sales, merchandising, and overall business development. Comprising top executives, including the CEO and Executive VPs, this team collaborates to enhance brand positioning, optimize product offerings, and ensure a seamless customer experience across both Rugs Direct and Lightopia, ultimately fostering growth in the mid- to high-end home decor market.

Leadership Team

The Merchandising Team at Elevated Brands Group is responsible for curating a compelling product assortment and optimizing inventory for Rugs Direct and Lightopia. This team oversees item setup, manages merchandise operations, and coordinates returns, ensuring a seamless shopping experience for customers while maintaining high standards of quality and design across both brands. They work collaboratively to enhance product visibility and support sales strategies, ultimately driving growth in the mid- to high-end home decor market.

Merchandising Team

The Marketing Specialists team at Elevated Brands Group drives brand awareness and customer engagement through targeted digital marketing strategies. Focusing on search engine marketing, email campaigns, and performance analytics, they optimize marketing efforts for both Rugs Direct and Lightopia, ensuring effective outreach to consumers and trade professionals alike. Their initiatives aim to elevate the customer shopping experience and boost sales across the mid- to high-end home decor segment.

Marketing Specialists

The Merchandising and Content Management team at Elevated Brands Group is responsible for curating and managing a premium selection of home decor products, specifically area rugs and lighting. This team collaborates with top manufacturers to ensure high-quality offerings while creating engaging digital content that enhances the customer shopping experience. By leveraging insights into market trends and customer preferences, they drive product visibility and education, ultimately elevating the brand's position in the home furnishings market.

Elevated Brands Group

Org chart

Teams

Leadership Team

Merchandising Team

Marketing Specialists

Merchandising and Content Management

Offices

Elevated Brands Group

Org chart

Teams

Leadership Team

Merchandising Team

Marketing Specialists

Merchandising and Content Management

Offices

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